Dr Barbara Sturm
How we turned cultural buzz
into sustained commerce
Winner, The Drum Awards
the brief
Deliver the brand’s most ambitious campaign to date; re-launching its hero product through a full-funnel, global campaign.
key challenge
Seven-week timeframe, spanning strategy, media planning, production and activation across multiple markets; designed to both elevate the brand and drive sustained DTC growth.
our Approach
We partnered closely with our 5 years client, Dr. Barbara Sturm and Puig to deliver a fully integrated campaign across digital and out-of-home.
Rather than simply buying media, we created it; launching first-to-market placements in London and New York, including a Knightsbridge takeover next to Harrods and a painted wall activation in SoHo, NYC.
cherry on top
This physical presence was synchronised with a performance ecosystem; featuring early access to TikTok Marketscope Alpha, custom Meta experiences and YouTube Brand Lift measurement. We did not just run a campaign.
We created demand, and built the infrastructure to convert it.
The results
Double-digit growth across core brand health metrics